Boost your brand on Xiaohongshu
Convert China’s clicks into customers
ABOUT US
Most agencies treat Xiaohongshu as an afterthought.
Éclat is built around it.
Éclat is a Hong Kong based boutique agency helping brands build authentic presence and real growth on the platform that Chinese-speaking audiences trust most: Xiaohongshu.
Our entire methodology, from cover hooks to community management, is engineered for the way Xiaohongshu actually works: its algorithm, its culture, and its high-intent audience.
WHAT WE DO
Everything we offer is designed specifically for Xiaohongshu (“XHS”)
01 XHS STRATEGY
・Account setup & profile optimisation
・Keyword & SEO strategy
・Content calendar planning
・Algorithm guidance
02 CONTENT CREATION
・8-16 posts per month
・Hook copywriting
・KOC collaborations
・Photography & visual direction
03 COMMUNITY & GROWTH
・Comment & DM management
・Review collection & redistribution
・Monthly performance reports
・Campaign executions
Why XHS, why now?
Monthly Active Users
78%
say XHS posts directly influence their spending
82.4%
of Chinese travelers plan trips using Chinese social media
3M+
monthly active users in Hong Kong alone
330M
Let’s discuss your
XHS strategy
Ready to turn your brand into an engaged community? Contact us for a personalised analysis of your account.